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Named in a 2001 Finanical Times Group survey as one of the “top 50 business thinkers in the world,” Chris Locke was a co-author of the best-selling The Cluetrain Manifesto.
His other books on publications on marketing in the Internet era include Gonzo Marketing and The Bombast Transcripts.
He wrote extensively for publications such as Forbes, Release 1.0, Information Week, Publish, The Industry Standard, and Harvard Business Review, and his professional work was covered by Fast Company, Wired, Advertising Age, Business Week, The Economist, Fortune, The New York Times, The Wall Street Journal and many others.