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Simplicity

The New Competitive Advantage in a World of More, Better, Faster

Bill Jensen

Basic Books


Drawing from a study of over 2,500 people in 460 companies, Simplicity has been hailed as “ a breakthrough in the design of understanding,” a book that “outlines the future of leadership.” It’s a powerful guide to working smarter, not harder, and, in the process, creating more flexible and productive organizations, more compelling experiences for customers, and more fulfilling work for everyone.

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