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Published

Creatures of Empire

Winner of the Phi Alpha Theta Best Book Award

When we think of the key figures of early American history, we think of explorers, or pilgrims, or Native Americans—not cattle, or goats, or swine. But as Virginia DeJohn Anderson reveals in this brilliantly original account of colonists in New England and the Chesapeake region, livestock played a vitally important role in the settling of the New World.
Livestock were a central factor in the cultural clash between colonists and Indians as well as a driving force in the expansion west.

Settlers believed that Indians who learned to keep livestock would also advance along the path toward civility and Christian faith. But colonists failed to anticipate that the animals they hoped would convert Indians instead generated friction as Indians encountered free-ranging livestock at almost every turn, often trespassing in their cornfields. Moreover, concerned about feeding their growing populations and committed to a style of husbandry that required far more space than they had expected, colonists could see no alternative but to appropriate Indian land. This created tensions that soon reached the boiling point and it established a pattern that would repeat time and again over the next two centuries.

A stunning account that presents our history in a truly new light, Creatures of Empire restores a vital element of our past, illuminating one of the great forces of colonization and the expansion westward.

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Management Consulting

Management Consulting is the first complete resource guide to the consulting industry, updated and expanded to reflect the impact of the new economy. Sugata Biswas and Daryl Twitchell cover all the bases—from the origins and history of the field to how to ace the case interview and how to become established in one of the many unique specialties within the industry. Along with a complete game plan for novice management consultants trying to break into the business, they offer expert guidelines for veterans looking to expand their services.

The second edition features new information on such critical topics as the rapidly emerging field of e-consulting; consulting start-ups, incubators, and other new-economy enterprises; and a discussion of how increased competition for graduating MBAs is changing the consultant recruiting and hiring process.

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The Cluetrain Manifesto

Tenth Anniversary Edition of the International Bestseller

Ten years after Cluetrain’s original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book’s message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

The Cluetrain Manifesto began as a Web site in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” This new edition enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

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