Rick Levine is a soup-to-nuts serial entrepreneur, with a bent towards creating companies that produce things. In the last 30 years, his experience has ranged from software development to consumer goods. Much of his work, despite often being buttressed by technology in some form, revolves around anchoring product and brand experience in the real world, with tangible effects and consequences. His most recent project is XOAB, creating some of the most beautiful, comfortable men’s and women’s socks ever worn.